“no!” to crazy discounts

Frank's The Flooring Store - TV Advert

This TV campaign was the first time Franks Flooring had commissioned an animated TV advert. We worked closely with an external agency to realise their vision using time-lapsed illustrations. Frank’s The Flooring Store more than doubled the commercial’s original intended airtime on ITV Tyne Tees as a result of its success.

Client

Frank's the Flooring Store

Brief

Frank’s Flooring wanted to experiment with a new style of TV advertisement moving away from the traditional live action adverts. They wanted to use strong visuals to make a bold statement which would impact on the viewer & maintain the message of their strong ‘anti-fake prices’ campaign.

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