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10 Ways Animation Can Make Money For Your Business

14 Jul 2016

Commissioning an animation for your business is a great way to help it grow.  An animation can bring many different benefits to your business but they all ultimately result in one thing: increasing your profit.

Here are a couple of ways that animation can help make money for your business:

Help you stand out from the competition

In an increasingly competitive marketplace, it’s important to stand out from the competition.  Commissioning an animation can set you apart from your competitors since it establishes you as a creative, innovative and forward-thinking company.  An animation can also help to make your brand more memorable, setting you even further apart from the competition.

Engage customers

These days, consumers engage with video content on a daily basis.  In fact, one third of all online activity time is spent watching video.  Since engaging your customers is the first step towards making a sale you need to use content that gives you the best possible chance of doing that.  Animated content is the perfect way to engage potential customers since it provides a way to present information in an attention-grabbing and interesting manner.

Boost Conversion Rates

Significantly, animations don’t just engage your customers: they also inspire them to actually make purchases.  Statistics show that including a video on your landing page can increase your conversion rate by 80%.

Improve SEO

Like people, Google loves video content.  Including video content on your website is a great way to improve your SEO and help your business to rank higher on Google searches which makes you more visible to potential clients.

Impress clients at sales meetings

What would you rather see in a meeting: another boring PowerPoint or an animation?  Showing an animation in a meeting is a quick, easy and impressive way to get your message across to potential clients and close a deal.

Attract attention at events

Showing an eye-catching animation on your stand at an exhibition is the perfect way to draw people in and start conversations with them.

Give you a more distinct and recognisable brand identity

Animation provides infinite opportunities to create and/or express your brand identity.  Whether you choose to do it by creating an animated character or simply by using your brand colours throughout the animation, you can be sure that the viewer will be left with a lasting impression of your brand.

Save you time

Animation can express in a matter of minutes what could take hours to read or simply listen to.  By commissioning an animation you will save yourself precious time.

Help clients to understand your product

If a potential customer can’t understand what you’re selling them, they probably won’t want to buy it.  Animation helps to explain the purpose and function of your product in a speedy and easy-to-understand way.

Save you money

Unlike live-action videos, animations don’t age very quickly.  In live-action videos even fashions from a couple of years ago look ridiculously dated now.  Choosing to use an animation instead will save you money as it will remain fresher-looking for longer and need to be updated less frequently.